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NDC SPORTS STARS RAISE FUNDS AT PLOUGHING

National Ploughing Championships, National Dairy Council Dome

Michael Fennelly (Kilkenny's 2011 All Ireland winning team) on right & Padraic Maher (Tipperary &  2011 All Ireland finalist); are pictured at the NDC stand with Aidan Holden & Matthew Halls from UL Eagles Basketball, who helped with advice on basketball skills.

The National Dairy Council had a selection of sports stars at its stand throughout the three days of the National Ploughing Championships in Athy, Co Kildare from 20th to 22nd September, 2011.

Each of the athletes took part in live discussions with broadcaster Damien O'Reilly and Dr. Catherine Logan, Nutrition Manager, NDC on their top training and diet tips. The NDC asked them to finish each discussion by trying out their basketball skills in front of the audience in the NDC dome, with commentary by Damien O'Reilly and with each successfull basketball shot raising funds towards Focus Ireland.

A total of €2,100 was raised for Focus Ireland from the basketball scores of champion athlete Derval O'Rourke, preparing to represent Ireland at the 2012 Olympics; hurling heroes Michael Fennelly (Kilkenny's 2011 All Ireland winning team) & Padraic Maher (Tipperary & 2011 All Ireland finalist); and Kerry senior footballers and 2011 All Ireland finalists Declan O'Sullivan & Killian Young.

The NDC interest in sports is fuelled by the growing body of scientific research showing that milk can play a very positive role in sports nutrition. Specific areas of focus include hydration and muscle recovery, and the beneficial role of milk in these areas has been attributed to the natural nutritional composition of milk.

Dr. Catherine Logan, Nutrition Manager with the NDC says that diet can and does influence sports performance. “Anyone involved in workouts, training or competing – at any level – should try to maintain a healthy, balanced diet,” says Dr. Logan. “Milk is accessible and readily available, with the potential of being a very cost effective contributor to the diet of athletes”. Dr. Logan explains that a typical portion (1/3 pint) of milk provides a source of protein, calcium, phosphorus, potassium, iodine and vitamins B2 and B12.

“For example, milk is a valuable source of protein, which contributes to the growth or maintenance of muscle mass. In the context of energy, carbohydrate is the main energy source for sport. We need to stock up on carbohydrates before we exercise and start to ‘re-fuel’ as soon as each round of exercise is finished –milkshakes, fruit yogurt or a smoothie may prove useful in this respect,” says Dr. Logan. Adequate hydration is very important for athletes, with a number of research studies indicating that skimmed milk may prove an effective re-hydration drink after sports.


 

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Media Enquiries to:

Antonina Ni Dhuinn, Progress Communications | 01-276 6117 | nina[at]progresspr[dot]ie | www.progresspr.ie


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