National Dairy Council Finishes Ploughing on Target & Thinking Green

(L-R): The newly elected vice-chairman of the National Dairy Council, Stephen Shorten; and newly elected chairman of the NDC, Jackie Cahill; with CEO of the NDC, Zoë Kavanagh at the National Ploughing Championships, 2011.

NDC Dome, Row H, 234 Twitter updates @NDC_ie

Thursday 22nd September, 2011: Kerry Gaelic footballers Declan O’Sullivan & Killian Young will meet members of the public at the NDC stand today from 11.00am-3.00pm. Declan O’Sullivan holds 4 All Ireland medals and lifted “Sam Maguire” twice in a row as captain in 2006 & 2007. Killian Young, also an All-Ireland medal winner, is 24 years of age and a former “Young Player of the Year” Award winner.

Both players will have a live discussion with Dr. Catherine Logan, Nutrition Manager at the NDC (11.30am), about their top training and diet tips for people of all levels interested in sport or keeping fit. The discussions will finish with an opportunity to shoot a few basketball hoops in aid of Focus Ireland.

Thinking Green

Zoë Kavanagh, Chief Executive of The National Dairy Council, said she has been delighted with the level of interest and interaction from consumers, farmers and visitors to the NDC stand.

“There is a sense of optimism about the future, about the vital role that dairy will play as part of Ireland’s agri and food agenda and about the positive contribution that dairy can make to our exports and economy,” said Ms. Kavanagh. “We believe the home market has to be right, if you want to use its credibility to support exports.”

“Whilst The National Dairy Council is a relatively small organisation, we are committed to providing whatever strategic support we can to support sustainable dairy growth and the drive to ‘Think Green’, in line with Food Harvest 2020."

“At another level consumers and young people visiting the NDC stand at the Ploughing have been very engaged and interested in getting access to accurate nutritional information that is credible and scientifically sourced,” said Ms. Kavanagh. “Having access to our expert nutritional team has been important and the athletes have been an attraction on the stand. We can all learn a lot from these athletes, who increasingly have to understand the science of good nutrition and the impact it can have on their wellbeing and performance.”

Scientific Research Points to Role for Milk

Champion athlete Derval O’Rourke, who will represent Ireland at the 2012 Olympic Games, was with the NDC on the first day of the ploughing (Tuesday 20th September). Hurling greats Michael Fennelly (Kilkenny’s All-Ireland winning team) & Pádraic Maher (Tipperary & All-Ireland Finalist) were with the NDC yesterday (Wednesday 21st September)

The NDC interest is fuelled by the growing body of scientific research showing that milk can play a very positive role in sports nutrition. Dr. Catherine Logan explains that a typical portion (1/3 pint) of milk provides a source of protein, calcium, phosphorus, potassium, iodine and vitamins B2 and B12.

“The scientific literature indicates that natural components in milk supports a potential role for milk and dairy in areas like hydration and muscle recovery during workouts, training and competitive sports,” says Dr. Logan. “Milk is accessible and readily available, with the potential of being a very cost effective contributor to the diet of athletes”.

Cheesy Smiles & Fun with NDC

Throughout the Ploughing festival, a selection of basketball giants have been with the NDC every day to help visitors try their shot at Hoops and talk about their experiences, with daily spot prizes.

The NDC interactive ‘Photo Booth’ returned by popular demand, with a free competition for the best “Cheesy Smile” and a chance to win a Digital camera each day of the Ploughing. The NDC Butter Queen has been giving taste of the delicious flavour of cooking with Irish butter, with her short-bread biscuits.

Of course if you have general questions about the role of milk and dairy as part your family’s diet or the health benefits associated with milk, then don’t miss the NDC stand, where you can talk with the experts - – The Experts in Dairy. Naturally.

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Editorial Footnotes:


Declan O’Sullivan

Declan O’Sullivan is a member of the Kerry Senior Football team. The centre forward from Cahersiveen has won 4 All-Ireland Senior Football medals (2004, 2006, 2007, 2009). Declan captained Kerry to win two back-to-back All Ireland titles in 2006 and 2007, lifting Sam Maguire twice in a row as captain.

Killian Young

Killian Young from Reenard, Co Kerry is a former Young Player of the Year Award winner whose achievements include captaining Kerry to victory in the Under 21 All Ireland Championships. Now 24 years of age he has been a member of the Kerry Senior intercounty team for over four years in and is also an All Ireland Medal Winner.


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