Comedian Dermot Whelan to MC 2012 NDC Milk It! Advertising Awards Ceremony

Irish comedian Dermot Whelan has been confirmed as master of ceremonies for the national awards ceremony of the 2012 NDC Milk It! Advertising Awards, taking place on 9th May in The Round Room adjacent to The Mansion House, Dublin. Dermot presents The Republic of Telly on RTE Two, taking a wry look at what’s happening throughout Ireland and the world; and also he co-hosts the weekday afternoon ‘Dermot and Dave’ show on Dublin's 98FM radio station.

Originally from Limerick, Dermot is well known for his regular appearances on RTE’s hit show The Panel and has performed at the Kilkenny Cat Laughs Comedy Festival and the Edinburgh Fringe Festival. Other TV appearances include Liffey Laughs for RTE television and One Night Stand-Up for BBC TV. He played a Garda in the Irish comedy classic Spin the Bottle and his comedy creation, the Toll Trolls, has had 3 top ten albums and went double platinum.
20 teams of students representing 19 secondary schools from 12 counties have won places in the national finals of the 2012 NDC Milk It! Advertising Awards. The list of finalists can be found on-line at or in the news pages of .

485 schools from the 26 counties initially registered for the competition, representing literally hundreds of students and accounting for just over 65% of all secondary schools. The secondary school students, in teams of up to six students, were challenged to set up their own ‘advertising agency’ and to work with a brief and guidelines to help them research, design and plan an advertising campaign aimed at encouraging their teenage peers to meet their recommended daily intake from the "milk, cheese and yogurt group".

Participating students gain insights into the world of commercial advertising and marketing, taking on roles such as Designers, Copywriters, Creative Directors, Research Directors, Media Directors and Project Managers in a project involving team work and offering cross-curricular linkage potential. The NDC Milk It! Advertising Awards relates to subjects ranging from Business, English & Media studies through to Art, or Home Economics on the nutritional side.

The 104 teenagers on the 20 teams through to the national finals on 9th May face the final challenge of exhibiting their work and presenting their ad campaigns to members of the expert national judging panel, with winners selected and announced on the same day.

Judges include Richard Curran, presenter of Dragons’ Den & Sunday Business Post columnist; Tim Griffiths, Institute of Advertising Practitioners of Ireland; Claire Nardonne, ZenithOptimedia; Dietitian Paula Mee; Neil McKenna, Kick Communications; Michael O'Leary, National Co-ordinator, Transition Year Programme; Dr Catherine Logan, Nutrition Manager, National Dairy Council; Ian McColl, Kick Communications; Harry Keogh, Youth Education Officer, Localise; and Caroline O’Donovan, Nutritionist, National Dairy Council.

National Category Prizes will be awarded to the top team in the Junior Category and the Senior Category, which each individual member of those teams receiving One4All vouchers to the value of €250 euro. Runners up or second placed teams in each Category will win One4All vouchers to the value of €100.

The judges may also nominate category awards for the Best Nutrition Campaign and Best Innovative Campaign, whose team members will each win One4All vouchers to the value of €100. One of the national category winners will go forward to win the Overall Prize, with the winning campaign to be featured as part of a future NDC promotional campaign.

Further information regarding the NDC Milk It! Advertising Awards is available at

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Media Enquiries to:

Antonina Ni Dhuinn, Progress Communications | 01-276 6117 | nina[at]progresspr[dot]ie |

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