Strategy

The National Dairy Council fully understands the necessity of demonstrating the value created by the levy paid by dairy farmers and is committed to ensuring that the organisation is operating to the highest standards in this respect.

Notwithstanding the successes of the past, the strategic planning process has identified the requirements for the NDC to make a number of structural changes to the organisation in order to ensure that the vision can be achieved. The new programmes mark a substantial departure for the organisation and one that will hopefully prove beneficial to industry. Creating the necessary competence and structure internally to achieve that is critical.

The NDC must be accountable and operate within clear policies and guidelines on corporate governance that allows the organisation to deliver the highest standards of integrity and transparency. The importance of the role of the Board is recognised in this respect to ensure that best practice is adhered to at all times.

Strategic Objective	Work Programme
To enhance the position and image of milk and dairy products through a proactive and well-informed advocacy and communications strategy.	Advocacy & Communications Programme
To increase the consumption of milk by young people by championing the re-vitalisation of the School Milk Scheme at primary and secondary levels.	School Milk & Dairy Programme
To strengthen the position and image of milk and dairy in terms of usage and attitudes amongst all target consumer segments by means of more informed market research and delivery of effective marketing campaigns.	Marketing & Promotion Programme
To inform, advise and publicly represent the milk and dairy industry through building a systematic approach to and competency around Issues Management.	Issues Management Programme
To be recognised as the national centre of knowledge on dairy nutrition and related matters of importance to consumers.	Nutrition Programme
To re-structure and develop the NDC as a competent, efficient, effective organisation operating to a high standard of integrity and accountability, thereby delivering value to funders and key stakeholders.	Accountability & Corporate Governance Programme

As part of our commitment to the dairy industry, NDC will provide regular updates in Members Area of our success to date in implementing these programmes. To read more about the launch of Dairy for Life and to download a copy click here